Digital Out-of-Home (DOOH) advertising is becoming more targeted and efficient in reaching the right audience. By taking into account location, age, gender, online browsing history and more, advertisers can better target their audience. AI and machine learning are used to match ads with people who have shown interest in the product or are likely to buy it.
Personalising your ads
Digital Out of Home (DOOH) media is typically located in static locations such as billboards, transportation shelters, and kiosks. To create effective ad creative, the location and insights about audiences should be taken into consideration.
The potential of DOOH lies in the ability to personalise creatives from a variety of data sources. Additionally, DOOH has incorporated contextual and environmental signals, such as weather, time of day, and QR codes. This allows advertisers to segment their target audiences even further and make their advertisements more relevant to the users’ needs.
By using these different targeting techniques, DOOH can be used to generate more engagement and ensure that each advertisement reaches the right people. By personalising your advertisements, you will be able to create advertisements that will appeal to the people who see them, keeping them more interested in your company.
Location-based personalised DOOH
Digital Out of Home (DOOH) advertising is becoming increasingly location-based and personalised due to the Internet of Things (IoT). As cities become increasingly IoT-enabled, they are equipped with a wide range of sensors collecting data. This enables advertisers to create much more precise location-based campaigns targeting particular audiences.
location-based DOOH has the power to reach customers who are both interested in the product and are in the right location for it. By making use of the data available from smart cities and location-based marketing, businesses can increase brand awareness and drive sales.
