Are TV & Radio ads still relevant in this digital age?
May 03, 2023
Domani

In this digital age, a lot of us have the impression that TV and radio ads aren’t as effective anymore because people spend a large amount of time on streaming platforms, etc. However, this is a misconception, as TV and radio stay very effective and important mediums to reach your target audience. 



TV advertisements in a digital age


TV advertising has been a revolutionary marketing channel for decades. Despite articles claiming TV’s demise, linear TV still dominates when it comes to sheer reach and brand-building power. What has changed is the definition of ‘TV’ – video now plays a major role in defining it. This includes much more than traditional cable television viewership.

People watch more video content than ever. Viewers watch TV on flatscreens, as well as on their phones and devices. This includes both live broadcast content and on-demand streamed content. You can buy traditional TV inventory and view it on platforms like Hulu or YouTube TV.

Marketers should look for ways to optimise their TV spend by focusing on audience targeting and measurement capabilities. With the right strategy, TV advertising in the digital age can be incredibly effective for businesses.

Radio advertising 


Radio advertising is one of the oldest forms of marketing, and it's still going strong today. It can be used to reach a wide audience quickly and is relatively inexpensive when compared to other forms of advertising. Radio advertising can also be used to target a specific demographic or to reach people in a specific geographic area.

With radio advertising, you can create brand awareness and build relationships with customers. Radio advertising can also be used to promote products and services, create a sense of urgency, and drive sales. Finally, radio advertising can be used to create a sense of community and build loyalty among your customers.


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