There are a lot of different ways to promote your event, but it's important that you keep certain things in mind to make sure you reach the right people and can get your message across. It is important to get the most out of different social media platforms, and use the ones that your target audience uses the most.
Defining your goals and measuring them
Make sure you are clear on your objectives before you begin promoting your event. for some, the goal might be increasing ticket sales. Some could say it's generating buzz. Most people will have both. Setting goals in advance is essential for effective event marketing. Make sure that they are understood by every team taking part in the promotion.
The next thing you should consider is what you want to measure and how you'll go about doing it. The only way to know if your strategy is effective is to monitor performance and adjust as necessary.
Reaching your target group & Using multiple social networks
You must be aware of your target audience when making promotional efforts. Invite potential partners, influencers, and customers as well. To efficiently promote your event, you need to make sure you work with a variety of media platforms so that you reach as many people as possible in different ways.
How to take the best out of social media
Social media is an incredibly powerful tool for promoting events. It can help you create buzz, reach a larger audience, and extend the impact of the event.
An important thing to do when promoting an event on social media is to create a dedicated hashtag for the event. This will make it easier for users to engage with your content, as well as allow you to track engagement and conversations about the event. Before you settle on a hashtag, make sure to check to make sure it’s not already in use.
Visuals
Using engaging visuals, videos, and animations can be a great way to draw attention to your tweets promoting the event.
Additionally, pinning posts to your social media channels can help ensure people are aware of the event.
Press
Leveraging your PR team is also key when promoting events on social media. They can help drive awareness to the event via media alerts and event listings. This can help spread the word about the event and help get more eyes on your content.
Social media posting during the event
Don’t forget to keep people engaged who couldn’t attend the event. Posting photos and updates from the event can give people a chance to be part of the action even if they weren’t able to make it. You can also consider using paid social ads to extend the reach and awareness of the event.
Share What Goes on Behind the Scenes
The behind-the-scenes method is a really powerful piece of content that can be produced very quickly. When used frequently, it adds a distinctive and extra human element to your marketing. By making behind-the-scenes footage, you offer people a sneak peek into what the event will be like, and will make them even more excited.
Get Sponsors Involved
Having sponsors at your event is very important; they can boost your event by building more credibility through their association with it. Since they believe the experience and value offered will meet their expectations, attendees are more likely to invest their money and time at events they believe to be trustworthy. Sponsors can help make your event memorable. When it comes to providing amazing, engaging attendee experiences, the more equipped you are to go above and beyond the standard, the more funding you can generate for an event. That's beneficial not just for the participants, but it also favourably represents your business and the sponsors who made it possible.
Sources:
9 Effective Ways to Use Social Media to Promote Events (socialpilot.co)
Event Marketing: How to Successfully Promote an Event | Brandwatch
How Taking Your Audience 'Behind The Scenes' Can Grow Your Business - Plann (plannthat.com)
10 Event Sponsor Benefits Every Brand Will Love | Webex Events (formerly Socio)
